Trust the Power Within!
Super Bowl Sunday brought the flight of the SEAHAWKS in a masterful victory. Sending out Brand love to Duracell for the use of TRUST YOUR POWER in their campaign with Seattle Seahawks Derrick Coleman , the first legally deaf NFL football player to enter the sacred grounds of sports - Super Bowl Sunday. "They told me it couldn't be done..." No surprise this production came from the great minds working at Saatchi & Saatchi. We have been working to integrate their LoveMarks, the future beyond brands, ideology into creating content since its inception. Great work to the creative team on this effort. The Duracell: Trust Your Power AD is an excellent example of infusing inspiration and love into the larger canvass of what it takes to turn within for all the answers you will ever need to light the way ahead. Love the use of parable incorporating the long twists and turns of the hero's journey lending its brush along the road to that championship s...